Cultural and creative industries


In Romania, rarely have cultural industries been perceived as a relevant economic sector. Goods and services generated within this industry were solely appreciated due to their potential to enhance the consumers’ recreation and cultural awareness. However, creative industries have a much deeper importance; on the one hand, they can bring added value to the economy, thus increasing profits (through the accrued taxes) and the availability of workplaces at a national level. On the other hand, despite their significant impact they would have on the national economy, creative industries require a far larger amount of interest due to their special creative potential. Whether their contribution to the economy is stable or related to a particular context should be appreciated in relation to all factors involved. Creative industries rely more on the human factor than on any other physical aspect. We cannot infer that technologies used do not count, however if we consider some industries such as IT, theatre or books, the human factor is the decisive one in obtaining the best financial results.

Consequently, the creative industries should be considered a favorable entrepreneurial field to exploit. Moreover, since they rely mostly on inventiveness and diverse competencies, an increased interest on the creative industries can lead to an expansion of the SMEs sector. At GEA S&C, our interest in culture and creative industries came almost naturally; this happened not because we suddenly discovered how interesting cultural events are, but it was due mostly to one of our core values: we believe in the entrepreneurial approach of this concept.

One major step taken towards the encouragement of this field was the involvement, as partners, in the project “The Promotion of Entrepreneurship in Creative and Cultural Industries”, developed between 2010 and 2013 at a national level. Within the frame of this project, we organized a series of trainings related to entrepreneurship in cultural and creative industries, which were beneficial to hundreds of young and enthusiastic people, willing to share their knowledge and passion in the field. The national dimension of this project allowed us to go from city to city in a series of regional seminaries, which included eight conferences held in five cities: Timisoara, Cluj-Napoca, Iasi, Brasov, and Constanta. During this journey, we met local artists and young entrepreneurs and we tried to bridge a connection between them. Our experts also developed a series of studies in order to emphasize the impact that cultural and creative industries have on the Romanian economy.

We enlarged our team by starting a successful cooperation with experts directly connected to the Romanian cultural reality and also with young people actively involved in the field.

Today, we are still engaged in the effort of supporting art and creativity in their purest form, sometimes too easily forgotten.

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